If you are into offline consulting business or offline SEO service provider you must have faced the issue of convincing your prospective clients about your services. A lot of times, the prospective client would be asking (or wondering) why he or she should choose you over hundreds of other service providers.
This post will reveal a technique that will instantly convince them that you are the best possible choice they can have. The technique described here will automatically give you a competitive edge over your competitors.
The first thing to realize that, your client has this at the back of their mind at all times:
What will be my return on investment?
So isn’t it smart if you answered this question for them in a very persuasive way? Let’s see how that can be done.
When your prospective client asks you “What will be my return on investment?” (or if he/she doesn’t ask you can take the lead and make him/her ask you), instead of answering the question, as them another question:
Can you tell me what is the Lifetime Value is of Your Customer?
Now, in most cases, they will not know the answer. This is when you can gain a huge credibility with the client.
Open your laptop, and go to the Lifetime Customer Value Calculator, then ask him the following questions:
- What is the average unit sale amount from a single customer?
- What is the average times a customer buys per year?
- How many years does an average customer stay with them?
Of course, he might not have the answer to these questions, so you might have to work with him, giving him prompts and helping him arrive at an answer. As you get the answer, you put it in the calculator in the appropriate field and then hit the “Calculate” button to get the answer.
Once you get the value, two things will happen:
- The prospective client will get a spark of interest when he gets more clarity about his own business
- As a result, you become an instant authority in his eyes
And then based on the Lifetime Customer Value Calculator, you can figure out how many customer does he needs to get from your services before he breaks even.
Let’s say the average unit sale amount from a single customer is $100, on average a customer buys 5 units per year, and an average customer stays loyal for 3 years, then the Lifetime Customer Value is $1,500. So, then you will proceed by saying that “Our service costs you $500, so you need only one additional customer to break even and start making a good ROI, but our service can send you not just one customer, we can easily send you XX customers with this service “
By saying it this way, you have literally given the prospective no option but to take you up on your offer 
I can guarantee you that not many people are using this technique, regardless of how big of a SEO company they are. So, start using it and enjoy the benefit of additional clients.
If you want a Lifetime Customer Value Calculator in your own website (which is highly recommended for professionalism), you can get WP Calculator plugin from here. You can then download the Lifetime Customer Value Calculator file from here and import it to your WordPress installation of WP Calculator plugin. Then use shortcodes, as described in the user manual of WP Calculator plugin, and place the calculator where ever you wish to do so in your WordPress website.